Content Archetypes: Connect With Your Audience
While there are tons of types of content (videos, blogs, etc.) and even more channels to consume that content, there are really only four content a...
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Solving The Problem of Marketing Attribution
With most marketing campaigns encompassing multiple channels, marketers have a bigger problem than trying to consistently produce engaging content:...
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Five Ways to Make Your Brand More Memorable
Let’s face it: most people don’t remember most of the content they interact with. So what do they remember? Let’s examine five proven ways to make ...
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Plant the Seeds of Brand Growth with These Strategies
Building a brand can be downright overwhelming. Between establishing who you are, what you do, and how you do it differently, a challenge presents ...
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Marketing Doesn’t End With a Customer Purchase!
5 Post-Purchase Marketing Strategies to Create Loyal Customers Your job as a marketer is not finished when a customer buys from your brand. In fact...
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Five Tips For Creating More Inclusive Content
As marketers, we want our content to reach as many people as possible. Of course, in order to reach diverse audiences, content has to be both engag...
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How to Create More Effective Social Media Campaigns
Building up a social media following and getting more engagement is one thing, but what about your campaigns? There’s no doubt your campaigns...
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How to Get More Followers (Without Paying)
The stronger your social media presence, the more highly potential customers will think of your brand. If you have a multitude of followers, not on...
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How To Convert Customers Through Mobile Advertising
True or false: most ads perform better on mobile devices than desktop computers. The answer, of course, is false. While people may spend more leisu...
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