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  • Solving The Problem of Marketing Attribution

    With most marketing campaigns encompassing multiple channels, marketers have a bigger problem than trying to consistently produce engaging content: the problem of attribution. With so many different channels for lead generation and conversions, how do you figure out which ads, platforms, and channels are most effective at driving customer decisions? How do you solve the problem of attribution?

    The Problem of Attribution

    Attributing which pieces of content are responsible for driving awareness, engagement, and conversions is an essential part of marketing. Fortunately, some channels make it easy. For example, it’s easy to see your open rate, CTR, and unique opens for an email marketing campaign. A billboard, on the other hand, is less straightforward. 

    a group of marketers working on a customer-focused marketing strategy and analyzing metrics

    Consider all the possible avenues a customer can take before making a buying decision. For example, a customer might:

    -See a physical or digital advertisement

    -Receive a marketing email

    -Read an online review

    -Ask a friend for advice

    -Visit a brand website

    Let’s say the prospective customer in question interacts with all these different advertisements in a short span. He or she ultimately ends up making a purchase from the brand in question, but not directly through any of the links offered in the aforementioned content. What made the customer decide to buy? Was it one piece of content or several pieces working together as a funnel?

    Therein lies the problem of attribution. The more channels in which you advertise, the more resources–time, money, effort–it’s costing you. Attribution helps you track what works and what doesn’t. 

    Solving The Problem

    an illustration of how paid social media can positively impact your marketing efforts

    In most cases, there is no single touchpoint or launching point for conversions. That’s because a well-planned conversion series uses pieces of content that complement each other, utilizing different archetypes, messages, and stages in the customer journey from generating awareness to reinforcing post-purchase. That’s what makes attribution modeling so valuable. 

    In a single-touch attribution model, credit is given to either the first or last touchpoint before conversion. That means either the first or last piece of content the customer clicked, saw, or engaged with gets credit for the conversion, regardless of how many touchpoints the customer engaged with from start to finish. 

    Multi-touch attribution models give credit to multiple touchpoints. These can be either time-based, linear, data-driven, or position-based. Though less widely used, multi-touch attribution modeling paints a more accurate picture of where conversions are coming from. There are so many touchpoints on the customer journey that single-touch attribution is akin to throwing darts at a wall. 

    Setting Up Attribution Modeling

    Setting up and tracking attribution models is as easy as taking advantage of analytics software like Google Analytics. You can look at things like how people are reaching your site, which combinations are effective at driving conversions and traffic, and how many touches each channel is getting. Cumulatively, these data give insight into which touchpoints are assisting conversions. 

    an infographic showing different trends for digital marketing

    Of course, part of attribution modeling can also be simply asking your customers, “where did you hear about us?” Collecting that data can help glean insight into where to allocate your resources and how to plan out your content. 

    The only remaining problem is figuring out which attribution model to use. Again, multi-touch is typically more effective and accurate, though there are myriad options to choose from. The best bet is to lay out your inventory and needs and choose a plan that aligns with your long-term goals. 

    If you know which parts of your marketing strategy are effective at helping you achieve your goals, you can better tweak your strategy. Setting up and tracking attribution models is a no-brainer for any business looking to grow, improve, and provide a better overall customer experience!

  • Five Ways to Make Your Brand More Memorable

    Let’s face it: most people don’t remember most of the content they interact with. So what do they remember? Let’s examine five proven ways to make your brand more memorable!

    Talk The Way Your Customers Talk

    an infographic displaying how marketing is listening, as a marketer is listening to a group of customers.

    One of the best ways to make your brand more memorable in the minds of your customers is to talk like they do. Using relatable language will make your communications more like conversations than sales pitches. Since customers don’t like being overtly sold to, part of providing value is how you speak to them in the first place. 

    Instead of making generalized claims, such as “we are the best at what we do”, put your customers in the driver’s seat. Talking exclusively about yourself only plants the seeds of doubt. Is everything you’re saying true? 

    Focus on your customers and how they can benefit from your content, products/services, and brand as a whole. It’s a lot easier for people to remember how they can personally benefit, as opposed to an obscure accolade or accomplishment. 

    Create a More Personalized Experience

    Is every customer exactly the same? Then why should they be treated exactly the same?

    Your customers have different interests, needs, and expectations, which means a “one-to-all” form of messaging simply won’t suffice. Sending the same messages to everyone is akin to throwing darts at a wall and hoping one sticks. 

    Instead, develop detailed customer profiles to gain insight into how to really appeal to your customers’ unique personalities. Use data to figure out customer habits and create personalized messages–especially using email. 

    Something as simple as a product recommendation, “you may also like”, or “customers also bought” can go a long way. So can including your customer’s name on a marketing email. Don’t be afraid to solicit feedback. It may help you understand how to better serve your customers’ interests. 

    Appeal to Emotions

    a group of happy customers showcasing positivity

    People don’t always remember the words you said, but they remember how you made them feel. The same can be said about marketing communications. Remember, emotion is the primary driver of sales decisions!

    Take for example a television commercial that tugs at your heartstrings or makes you belly laugh. You might not remember the exact specs of the ad, but two things should stick out: the brand and the emotion you felt. 

    When creating content, think about the emotion you want to affect in your audience. How can you tweak your language, delivery, style, or any other component to better draw out that emotion? 

    If you can successfully appeal to your customers’ emotions, you’ll also simultaneously differentiate your brand–which can also make your brand more memorable. Customers will start to associate your ads and content with those emotions. 

    Be A Thought Leader

    Is your brand a leader or a follower? Do you come up with new, innovative products, promotions, or ways to appeal to your audience–or do you do what your competitors are doing?

    Being a thought leader is a great way to both differentiate your brand and make your brand more memorable. If folks look to you for new ideas and inspirations, it means they both trust you and they’re impressed by what you’re doing. 

    It also sets a standard for your competitors to follow. You don’t want to compare yourself to the benchmark, you want to be the benchmark. Look for new, creative ways to break through to your audience and offer value in ways your competitors aren’t. 

    Deliver Consistency

    an infographic displaying the power of word of mouth marketing as a branding tool

    Being consistent is a great way to make your brand more memorable. Whether it’s delivering consistently valuable content, a consistently positive personalized customer experience, or a consistently superlative product or service, you want to reinforce your customers’ buying decisions. What better way to do that than putting your money where your mouth is?

    From a visual standpoint, keep your designs, copy, and content thematically and visually consistent. If you have a brand color scheme, don’t create a piece of content with a whole new color scheme–it’ll just confuse your audience. Stick to using the same language, messages, and themes and you’ll build a rapport with your customers. 

    That should extend across your digital content. For example, if your website has a number of different pages, those pages shouldn’t all have different designs and layouts. Keep things steady and consistent across all media and platforms and all you’ll have to worry about is the content itself! 

    Make Your Brand More Memorable!

    There’s no secret magic to make your brand more memorable. It takes hard work, consistency, and a fundamental understanding of your customers’ wants and needs. However, if you can deliver a superlative experience, you’re already on your way to cementing your brand in the minds of your customers. To really make your brand more memorable, keep doing what you’re doing! 

  • Plant the Seeds of Brand Growth with These Strategies

    Building a brand can be downright overwhelming. Between establishing who you are, what you do, and how you do it differently, a challenge presents itself: why should your audience care? If you can excel in three key areas right off the bat, you can plant the seeds of brand growth and watch your business blossom! So what are those three key areas? Let’s take a look!

    Brand Growth Starts With Trust

    Trust is instrumental to brand growth. The more customers trust you, the more they’ll think of you as the go-to when they need your product or service. At the same time, how can you earn customers’ trust while you’re just starting out?

    The most surefire way to build trust is to create a great product. If your customers come to trust what you have to offer, they’ll associate that trust with not just the product or service in question but your brand as a whole. 

    two people making a business transaction

    Remember, brand growth is built around relationships. Customers have to care about the message behind the brand, not just what they can find on the shelves. Be transparent with your brand values and back up your words with actions. If your brand purports to care about a social issue, show your customers you care about it–don’t tell them. 

    While the bottom line is most important–especially in the early stages of branding–never put a sale before a customer. Offering a “money-back guarantee” shows customers two things: you stand behind your product/service and customer satisfaction is paramount. Be a brand you would want to do business with and start building your brand growth around trust. 

    What Do You Do Differently?

    What will really ignite brand growth is showcasing what your brand does differently. Let’s face it, if you don’t have competition, you probably don’t need much marketing to begin with–you’ve got the market cornered. For everyone else, why should a customer do business with you versus one of any number of competitors? 

    The answer is your point of differentiation. Whether it’s lower prices, better customer service, faster delivery, or a combination of attractive elements, show your customers what you can do that no one else can. 

    an infographic displaying customer feedback in digital marketing.

    Your point of differentiation doesn’t have to be limited to your product or service offerings. If you can create content or value that no one else can, that can work as a point of differentiation! For example, if you sell a product that comes with a “how-to” manual or other valuable literature, customers will have more incentive to buy from you than from your competitors. 

    Listen to your customers. Find out what parts of the customer journey they enjoy and which parts make them apprehensive. Focus on minimizing their pain points, providing value from start to finish, and reinforcing their decisions with confidence. 

    Brand Growth and Content Marketing

    a robot and a human, symbolizing automated marketing

    Brand growth can only happen with increased brand awareness. In other words, your brand can only grow if more and more people become aware of not only your brand’s existence but why other people are so keen on doing business with you. What better way to foster more brand awareness than through content marketing?

    If folks are liking, sharing, and engaging your content, more and more people are seeing it. Try to create content other people aren’t creating, find insights others aren’t finding, and do what others aren’t doing. 

    Creating valuable content doesn’t just help plant the seeds for brand growth, it’s a crucial part of search engine optimization. People can’t find your brand online if you have no content–or if your content is poorly configured for SEO purposes. The more your content helps solves problems and adds value, the more highly it’ll rank on search engine algorithms, meaning the more likely folks will find you when they search for relevant queries. 

    Start Planting the Seeds of Brand Growth!

    You don’t build a brand overnight. The most successful brands today got where they are through an efficient approach to delivering excellence on all fronts. At the same time, there are a few common links between the most successful, renowned brands: we trust them, they do something unique, and their marketing is consistently on-point. If you can deliver on these fronts, you can start seeing more brand growth!

  • Marketing Doesn’t End With a Customer Purchase!

    5 Post-Purchase Marketing Strategies to Create Loyal Customers

    Your job as a marketer is not finished when a customer buys from your brand. In fact, some might argue your work is just starting. While acquiring a new customer is no longer five times more expensive than keeping existing customers, the importance of customer retention can’t be understated. Let’s take a look at five easy ways to create loyal, repeat customers with crafty digital marketing efforts! 

    Actively Post (And Encourage) Customer Reviews

    How important are customer reviews?

    a robot and a human, symbolizing automated marketing

    More than one-third (38%) of customers agree they wouldn’t buy from a brand with less than 4-star aggregate reviews. But what is most important to customers? Believe it or not, it’s not functionality, quality, price, or availability. The most important part of the customer process is the overall customer experience. 

    That means brands with an overwhelmingly-positive, visible customer review presence will fare far better than their counterparts. People trust other people’s opinions when making decisions. When a close confidante isn’t available, we turn to online reviews. 

    It’s not enough to simply encourage and collect reviews. It’s imperative to both respond to them and optimize their visibility. That means responding to as many reviews as possible–both positive and negative. It also means it’s okay to post reviews on social media. 

    In fact, the latter is a great way to generate new leads. Show potential customers what existing customers are saying about your brand. Start conversations and encourage people to learn more, visit your site, and engage with your content. 

    Personalize As Much Communication as Possible

    When it comes to communicating with your audience, you’re communicating with a complex, diverse group of people. That means a one-size-fits-all style of communication won’t cut it. Whenever possible, look to personalize every communication with your audience–from social media DMs to customer service chats to automated emails. 

    In fact, according to data from SalesForce, more than one-quarter of marketers saw an increase in revenue of over 20% from focused personalization efforts in 2020. Data from KO Marketing shows that over 70% of brands who ramped up their personalization marketing efforts over the past couple of years have seen a more than twofold increase in their ROI. 

    Personalization is not just knowing your customers’ names and where they live. It’s knowing their buying habits, their personality types, and so much more. The more you zoom in on each customer’s personal preferences, the more you’ll create a personalized experience. 

    Create an Experience to Create Loyal Customers

    Digital marketing is a great way to augment sales efforts. At the same time, it shouldn’t be the sole focus of your marketing efforts. In other words, instead of creating sales content, create marketing content. 

    an illustration of how paid social media can positively impact your marketing efforts

    That means your marketing presence should create an immersive customer experience. Since you won’t be selling all the time, you can make good use of the rest of your content. For example, some content can entertain. Other content can engage and educate. As a whole, your content should move your customers through the sales cycle. 

    Create an experience and take customers behind the curtain. Show them the nuts and bolts of your operation, including the faces behind the brand. Create a wholesale customer experience with your content and they’ll keep coming back for more!

    Build a Community

    Here’s where social media is so valuable. You can leverage your pages on Facebook, Twitter, Instagram, TikTok, etc to build a passionate, loyal following of superfans!

    Of course, it all starts with building a page and maintaining your content. But if you can encourage folks to follow, like, and engage, you’re building the foundations for long-term success. 

    The more you can get people involved with posting, responding, tagging, and otherwise engaging with your page, the more you’ll build up your community content. And when your customers see other customers happily engaging with your brand, they’ll know you’re doing something right. They’ll then want to experience it for themselves! 

    Appreciate (And Reinforce) Every Purchase

    This one might be pretty simple, but it goes a long way. A sincere show of gratitude for every customer transaction can pay major dividends. You can also integrate your appreciation with a solicitation for feedback, comments, and advice. 

    “Thank you! We hope you enjoyed your experience! Please let us know how we can improve!”

    a clip art representation of hands joined together, meant to symbolize one of the content archetypes: the helper

    Add it to a receipt, automate it in an email with every digital sale, or just post a variation on social media. Some brands even go as far as to weave their brand story into their show of thanks. For example, if a portion of proceeds go to a charity, let your customers know what their purchase is supporting. 

    If possible, show pictures and videos of the people directly impacted from your brand’s generosity. Some people are more than willing to spend an extra few bucks if they can see where the money is going. 

    Plus, it shows the human side of your brand. Supporting public causes can help people see what you stand for. That can help them better relate to your brand–building crucial loyalty. 

    Start Creating Loyal, Long-Term Customers Today!

    The work of a marketing professional is never over. By using digital marketing content to create an immersive, personalized, appreciative, communicative brand experience, you can turn a one-time purchase into a lifetime of brand loyalty and create loyal customers! 

     

  • Five Tips For Creating More Inclusive Content

    As marketers, we want our content to reach as many people as possible. Of course, in order to reach diverse audiences, content has to be both engaging and inclusive. If part of your intended audience doesn’t relate to your content, they’re less likely to want to build a relationship with your brand. Here are five tips for creating more inclusive content. 

    Accessibility

    a black and white representation of diverse groups of people-illustrating inclusivity

    Some folks–like the colorblind or visually impaired–can’t enjoy your content if they can’t physically engage with it. While building a branded color scheme–and including brilliant visuals–is a crucial part of digital marketing, it’s important to remember to make those visuals accessible to the visually impaired. 

    The best solution is to painstakingly include alt text in (almost) all your visual content. The basic rule of thumb is that if the image supplements the copy, include alt text. If the image is decorative, it doesn’t need alt text. 

    Avoid combinations like red/green, green/black, and green/purple. Those combinations can be difficult for people with colorblindness. In addition, avoid stereotypical color associations like blue for men and pink for women. Some colors may even have cultural connotations–so take that in mind while developing your branded color scheme!

    Representation

    a group of happy customers showcasing positivity

    Your customers want to be represented. Just like they want to see other people like them doing business with your brand, they want to see themselves represented in your content. 

    Think about your typical television commercial. The person or people represented are typically models or supermodels. Does that represent the average person? Probably not. 

    Instead, look to represent a diverse group of people–your intended audience. Don’t be afraid to show real people (who aren’t supermodels). Dove’s “Real Women” campaign shattered societal norms and changed the way we look at those who use our products and represent our brands. 

    Don’t alienate real people by suggesting that only the elite or attractive represent your brand. Dig in deep and represent folks from all backgrounds and walks of life. If possible, use real customers in your graphics–with permission, of course. 

    Avoid Generalizations & Biases

    This one’s pretty simple. While we’re all guilty to some degree of harboring inherent biases, your branded content should be bias-free. As marketers, we need to be conscious of avoiding biases in every step of the content creation process. 

    Instead of designing for yourself, design for those you want to be represented. It can help to build detailed customer personas and profiles to better understand their complex needs. Once you know who your content is for, you’ll have a better idea of how to create it-and you’ll be able to create more inclusive content. 

    Use Common Language

    The last thing you want to do is have someone skip your content because it’s too long or too complex. If you can keep it simple and use common, basic language, you’ll have a better shot of keeping more folks from start to finish. 

    Don’t use a five-dollar word when a nickel word will suffice. Unless your audience is exclusively highly educated, use the most simple words, bullet points, and even infographics and visuals to supplement your copy. 

    Tell Relatable Stories

    a woman telling a story to a group of children

    Everyone loves a good story. In fact, people are 22 times more likely to remember a theme, statistic, or fact if it’s delivered via story. If you can tell stories with your marketing content, you’ll capture your audience’s attention more effectively than if you reproduced stats or self-promoted. 

    Think about each marketing message you want to deliver to your audience. How can you deliver that message while telling a story? More importantly, how can you make sure that story resonates with the folks you want to hear it?

    Inclusivity = A Bigger Audience

    If you can create more inclusive content, more people will relate to your brand. Look to represent your audience, keep things on common ground, and make sure everything you put online is accessible for everyone!

  • How to Create More Effective Social Media Campaigns

    Building up a social media following and getting more engagement is one thing, but what about your campaigns? There’s no doubt your campaigns will differ in size, scope, and purpose. However, more effective social media campaigns have a few things in common. Let’s examine how to set up, refine, and manage a social media campaign to accomplish your goals. 

    Target A Specific Audience

    Who benefits from your campaign? Your brand or your customers? 

    Illustration showing a target on a computer screen, depicting retargeting

    You want your customers to benefit from engaging and interacting with your brand–so they should be the focus. To that end, before you launch your campaign, you should have identified and fine-tuned your audience. Remember, you can’t reach everyone. Even if you could, it wouldn’t be effective. 

    Instead, focus on the customer persona(s) you want to reach. That could be a geographic area or a demographic swath. It could also be new/existing customers or any variation of folks you’ve reached or want to reach. 

    Most social media platforms make it easy to hone in on a select audience, which makes it even easier to target your campaign. Just make sure you set your parameters before you launch the campaign and watch as it reaches exactly who you want to reach. 

    Involve The Audience

    It’s not enough to know your audience or to gear your campaign exclusively towards them. You have to get them inspired, engaged, and involved. So how do you do that? You have to get them to care. 

    a robot and a human, symbolizing automated marketing

    Hashtags are a great way to involve your audience in raising awareness. Unfortunately, you need more than a few clever hashtags to get folks inspired to support your brand. Things like quizzes, games, and other interactive content are a great way to not only get people involved but to generate valuable feedback. 

    For instance, ask customers to weigh in on their favorite product, show off testimonials, and be transparent with your company culture. Instead of showing off your product or service, show off the people who make your brand what it is. 

    Long story short, more effective social media campaigns make the audience a part of the action rather than a passive onlooker. 

    Look At Your Competitors

    One of the best ways to create a more effective social media campaign is to look at how your competitors have run their own campaigns. While you’re not going to steal their content or ideas, it can help to look at what’s worked–and what hasn’t. 

    With those insights, you can craft your own content series down to the finite details, orchestrating more engagement, interaction, and interest. 

    You may not be able to see how your competitors fared from their campaigns (in terms of sales data, etc.), but you can likely see interaction and engagement numbers. Use past data–both your own and your competitors–to fine-tune your approach and create more effective social media campaigns. 

    Take Advantage of New & Popular Technology

    a magnet attracting customers

    Part of separating yourself from the competition is differentiating your brand. In other words, why should people do business with you–especially if the difference between service or product offerings is negligible? 

    What better way to separate yourself from your competitors than by utilizing new, burgeoning technology? From live-streaming to TikTok and more, don’t be afraid to go where your customers are. The more spaces in which you advertise, the more opportunities you have to get eyes on that content. 

    Want to Create More Effective Social Media Campaigns?

    Creating more effective social media campaigns comes down to doing the work. From researching your audience’s needs, wants, and interests to A/B testing copy, graphics, and delivery methods, there’s a lot that goes into it. 

    At J&E Media Corp, our battle-tested digital marketing experts can leverage our experience to craft more effective social media campaigns for your brand. Whether you’re looking to increase your brand awareness, get more folks interested, or convert more customers, we can tailor a campaign for you! Get in touch with us today to learn more!

  • How To Convert Customers Through Mobile Advertising

    True or false: most ads perform better on mobile devices than desktop computers. The answer, of course, is false. While people may spend more leisure time on their mobile devices than on desktop computers, the average conversion rate for mobile advertising is lower than its desktop comparison. But if your ads aren’t being seen by folks on their mobile devices, you’re missing out on premium exposure! 

    Mobile Advertising vs. Desktop Advertising

    an infographic showing different trends for digital marketing

    First of all, you have a better chance of being struck by lightning than converting a customer from a display ad. It doesn’t even matter if the customer sees the ad on a tablet, mobile device, or desktop computer; display ads, in general, are highly ineffective. But what about search ads? The overall conversion rate for search ads is roughly 4.2% overall, compared to 3.48% on mobile. While those data suggest mobile ads are less effective, the difference isn’t significant. 

    Again, most people spend more time on their cell phones than on desktop computers. But how often are those people “ready to buy” in general. Customers at brick-and-mortar stores are more often than not ready to buy. When was the last time you went to a physical store and didn’t bring your wallet? In comparison, mobile shoppers aren’t always ready to buy. While a customer might be browsing your online store, he or she might not even have his or her wallet nearby-or even be able to afford the product in question. 

    At the same time, you should be conscious of what’s known as alternate mobile conversions. You might not get the customer to buy right then and there, but if you can secure their intent to purchase, they’ll come back later. And while they might not come back and purchase on a mobile device, if they come back at all, you still generated the lead through mobile advertising. Most importantly, if you can capture their attention and stay in their mind, you’re more likely to eventually garner a conversion. 

    How to Make Mobile Ads Work

    an illustration of attracting customers through effective inbound marketing

    The most important step to optimizing your mobile advertising strategy is to optimize your digital content for mobile use. Poor mobile optimization will lead to a lower conversion rate from mobile users and eventually render your website obsolete to mobile users. Make sure your website’s content and graphics are mobile-friendly, and more importantly, make sure it’s as easy to buy online as it is in-store. 

    As mentioned, some visitors to your site-mobile or desktop-may have low purchase intent. Even a perfectly-optimized mobile site isn’t going to convince them to buy. However, if you make sure your ads are narrowly targeted, you can narrow your reach to a more specific subset of customers. To that end, you need to decide which KPIs are most important for your strategy. Are you looking for more conversions or more impressions?

    Before you overhaul your mobile ads, take a look at how they’re performing. There are many reasons for low performance, but in most cases, you either have the wrong audience or the wrong content. If the right people aren’t seeing your ads-or if they don’t care-you’re wasting ad dollars. Remember, you’re literally competing for their attention. 

    Is Mobile Advertising The Future?

    Even though mobile ads have a lower average conversion rate, mobile devices aren’t going out of style any time soon. In fact, technological advancements mean cell phones have more capabilities than ever. Because most phones can securely store their users’ financial information, it’s becoming easier than ever for customers to buy products with them. Combining the ease of mobile accessibility with the comfort of online shopping means its more likely than not that mobile shopping is the way of the future. 

    The better geared your digital marketing strategy is towards mobile users, the more potential customers you’ll be able to reach!

  • Improve Your Ranking with Effective SEO Strategy

    There are zillions of websites competing to grab your attention, making it difficult and complex to navigate effectively.

    So how can you be different and truly stand out in such a highly-cluttered, dense marketplace? Most importantly, how are you going to increase your visibility, conversion rate, and sales figures? The answer is through the use of a calculated, effective, advanced SEO strategy.

    SEO (Search Engine Optimization) aims to increase the keyword page ranking in the organic search category. In other words, it serves to gain a competitive advantage for your website. With effective SEO, your website can improve its rankings on search engine results pages.

    Your goal, of course, is to make it to that first page. A great SEO strategy will get you there.
    Search Engine Optimization Icon

    You’re missing out on significant traffic if your website isn’t on the first page of search engine results. Most people don’t even bother flipping to the second page.

    By curating your content, as well as perfecting and tinkering behind the scenes, Green Phoenix can help tailor your site’s SEO to boost traffic, increase sales, and generate more overall interest in your business.

    We carefully study your website’s technical aspects through analytics to create the best possible targeted, keyword-based search engine optimization strategy to enhance your web traffic and get your business noticed.

    To survive in this extremely volatile environment, you need to have a strong web presence. Simply put, without effective SEO, your website will be lost in the chaos that is today’s webspace.

    Call or email us for your SEO requirements and cost-effective online marketing solutions to increase your page ranking, visibility, and sales figures!