Building up a social media following and getting more engagement is one thing, but what about your campaigns? There’s no doubt your campaigns will differ in size, scope, and purpose. However, more effective social media campaigns have a few things in common. Let’s examine how to set up, refine, and manage a social media campaign to accomplish your goals.
Target A Specific Audience
Who benefits from your campaign? Your brand or your customers?
You want your customers to benefit from engaging and interacting with your brand–so they should be the focus. To that end, before you launch your campaign, you should have identified and fine-tuned your audience. Remember, you can’t reach everyone. Even if you could, it wouldn’t be effective.
Instead, focus on the customer persona(s) you want to reach. That could be a geographic area or a demographic swath. It could also be new/existing customers or any variation of folks you’ve reached or want to reach.
Most social media platforms make it easy to hone in on a select audience, which makes it even easier to target your campaign. Just make sure you set your parameters before you launch the campaign and watch as it reaches exactly who you want to reach.
Involve The Audience
It’s not enough to know your audience or to gear your campaign exclusively towards them. You have to get them inspired, engaged, and involved. So how do you do that? You have to get them to care.
Hashtags are a great way to involve your audience in raising awareness. Unfortunately, you need more than a few clever hashtags to get folks inspired to support your brand. Things like quizzes, games, and other interactive content are a great way to not only get people involved but to generate valuable feedback.
For instance, ask customers to weigh in on their favorite product, show off testimonials, and be transparent with your company culture. Instead of showing off your product or service, show off the people who make your brand what it is.
Long story short, more effective social media campaigns make the audience a part of the action rather than a passive onlooker.
Look At Your Competitors
One of the best ways to create a more effective social media campaign is to look at how your competitors have run their own campaigns. While you’re not going to steal their content or ideas, it can help to look at what’s worked–and what hasn’t.
With those insights, you can craft your own content series down to the finite details, orchestrating more engagement, interaction, and interest.
You may not be able to see how your competitors fared from their campaigns (in terms of sales data, etc.), but you can likely see interaction and engagement numbers. Use past data–both your own and your competitors–to fine-tune your approach and create more effective social media campaigns.
Take Advantage of New & Popular Technology
Part of separating yourself from the competition is differentiating your brand. In other words, why should people do business with you–especially if the difference between service or product offerings is negligible?
What better way to separate yourself from your competitors than by utilizing new, burgeoning technology? From live-streaming to TikTok and more, don’t be afraid to go where your customers are. The more spaces in which you advertise, the more opportunities you have to get eyes on that content.
Want to Create More Effective Social Media Campaigns?
Creating more effective social media campaigns comes down to doing the work. From researching your audience’s needs, wants, and interests to A/B testing copy, graphics, and delivery methods, there’s a lot that goes into it.
At J&E Media Corp, our battle-tested digital marketing experts can leverage our experience to craft more effective social media campaigns for your brand. Whether you’re looking to increase your brand awareness, get more folks interested, or convert more customers, we can tailor a campaign for you! Get in touch with us today to learn more!