Creating content is hard. Between staying true to your brand values, cultivating engagement, and being creative, you’ve got your hands full. Even harder yet is keeping your content fresh across platforms. Why is content optimization so important and how do you do it? Let’s examine! Selecting the Right Platforms For Content Optimization Part of the […]

Sometimes writing copy is the toughest part of creating effective content. There’s a lot to balance–using the right language and keywords, selecting the right channels, and keeping it all interesting. Let’s look at five winning copywriting tips to help make your content more effective! Copywriting Tip 1: Keep it Simple Who is your audience? The […]

Creating great content starts with interesting your audience. Building great content marketing campaigns takes it a step further. Not only are you getting folks interested in your product/service offerings, but you’re also building relationships. Let’s examine how to build a successful content marketing campaign from the ground up!  Strategy The first part of developing a […]

People love video content. Whether it’s a funny cat video or a how-to on the latest tech gadget, your customers probably can’t get enough of it. Need proof? Both TikTok and Instagram have over a billion active users! When it comes to videos that get your customers engaged, which is better: TikTok or Instagram? Why […]

Even the smallest business has big dreams. Whether you want to take your brand global or lock up the bulk of your local market share, the principle is the same: you have to think big. In other words, think global, act local. So what does that mean exactly?  Think Global, Act Local Think global.  Despite […]

With most marketing campaigns encompassing multiple channels, marketers have a bigger problem than trying to consistently produce engaging content: the problem of attribution. With so many different channels for lead generation and conversions, how do you figure out which ads, platforms, and channels are most effective at driving customer decisions? How do you solve the […]

Let’s face it: most people don’t remember most of the content they interact with. So what do they remember? Let’s examine five proven ways to make your brand more memorable! Talk The Way Your Customers Talk One of the best ways to make your brand more memorable in the minds of your customers is to […]

5 Post-Purchase Marketing Strategies to Create Loyal Customers Your job as a marketer is not finished when a customer buys from your brand. In fact, some might argue your work is just starting. While acquiring a new customer is no longer five times more expensive than keeping existing customers, the importance of customer retention can’t […]

As marketers, we want our content to reach as many people as possible. Of course, in order to reach diverse audiences, content has to be both engaging and inclusive. If part of your intended audience doesn’t relate to your content, they’re less likely to want to build a relationship with your brand. Here are five […]

Building up a social media following and getting more engagement is one thing, but what about your campaigns? There’s no doubt your campaigns will differ in size, scope, and purpose. However, more effective social media campaigns have a few things in common. Let’s examine how to set up, refine, and manage a social media campaign […]

The stronger your social media presence, the more highly potential customers will think of your brand. If you have a multitude of followers, not only will you be reaching a larger audience but you’ll get more engagement, drive more traffic, and even boost your SEO efforts. Here are a few crafty ways to get more […]