My Site

Tag: business branding

  • Five Ways to Make Your Brand More Memorable

    Let’s face it: most people don’t remember most of the content they interact with. So what do they remember? Let’s examine five proven ways to make your brand more memorable!

    Talk The Way Your Customers Talk

    an infographic displaying how marketing is listening, as a marketer is listening to a group of customers.

    One of the best ways to make your brand more memorable in the minds of your customers is to talk like they do. Using relatable language will make your communications more like conversations than sales pitches. Since customers don’t like being overtly sold to, part of providing value is how you speak to them in the first place. 

    Instead of making generalized claims, such as “we are the best at what we do”, put your customers in the driver’s seat. Talking exclusively about yourself only plants the seeds of doubt. Is everything you’re saying true? 

    Focus on your customers and how they can benefit from your content, products/services, and brand as a whole. It’s a lot easier for people to remember how they can personally benefit, as opposed to an obscure accolade or accomplishment. 

    Create a More Personalized Experience

    Is every customer exactly the same? Then why should they be treated exactly the same?

    Your customers have different interests, needs, and expectations, which means a “one-to-all” form of messaging simply won’t suffice. Sending the same messages to everyone is akin to throwing darts at a wall and hoping one sticks. 

    Instead, develop detailed customer profiles to gain insight into how to really appeal to your customers’ unique personalities. Use data to figure out customer habits and create personalized messages–especially using email. 

    Something as simple as a product recommendation, “you may also like”, or “customers also bought” can go a long way. So can including your customer’s name on a marketing email. Don’t be afraid to solicit feedback. It may help you understand how to better serve your customers’ interests. 

    Appeal to Emotions

    a group of happy customers showcasing positivity

    People don’t always remember the words you said, but they remember how you made them feel. The same can be said about marketing communications. Remember, emotion is the primary driver of sales decisions!

    Take for example a television commercial that tugs at your heartstrings or makes you belly laugh. You might not remember the exact specs of the ad, but two things should stick out: the brand and the emotion you felt. 

    When creating content, think about the emotion you want to affect in your audience. How can you tweak your language, delivery, style, or any other component to better draw out that emotion? 

    If you can successfully appeal to your customers’ emotions, you’ll also simultaneously differentiate your brand–which can also make your brand more memorable. Customers will start to associate your ads and content with those emotions. 

    Be A Thought Leader

    Is your brand a leader or a follower? Do you come up with new, innovative products, promotions, or ways to appeal to your audience–or do you do what your competitors are doing?

    Being a thought leader is a great way to both differentiate your brand and make your brand more memorable. If folks look to you for new ideas and inspirations, it means they both trust you and they’re impressed by what you’re doing. 

    It also sets a standard for your competitors to follow. You don’t want to compare yourself to the benchmark, you want to be the benchmark. Look for new, creative ways to break through to your audience and offer value in ways your competitors aren’t. 

    Deliver Consistency

    an infographic displaying the power of word of mouth marketing as a branding tool

    Being consistent is a great way to make your brand more memorable. Whether it’s delivering consistently valuable content, a consistently positive personalized customer experience, or a consistently superlative product or service, you want to reinforce your customers’ buying decisions. What better way to do that than putting your money where your mouth is?

    From a visual standpoint, keep your designs, copy, and content thematically and visually consistent. If you have a brand color scheme, don’t create a piece of content with a whole new color scheme–it’ll just confuse your audience. Stick to using the same language, messages, and themes and you’ll build a rapport with your customers. 

    That should extend across your digital content. For example, if your website has a number of different pages, those pages shouldn’t all have different designs and layouts. Keep things steady and consistent across all media and platforms and all you’ll have to worry about is the content itself! 

    Make Your Brand More Memorable!

    There’s no secret magic to make your brand more memorable. It takes hard work, consistency, and a fundamental understanding of your customers’ wants and needs. However, if you can deliver a superlative experience, you’re already on your way to cementing your brand in the minds of your customers. To really make your brand more memorable, keep doing what you’re doing! 

  • Plant the Seeds of Brand Growth with These Strategies

    Building a brand can be downright overwhelming. Between establishing who you are, what you do, and how you do it differently, a challenge presents itself: why should your audience care? If you can excel in three key areas right off the bat, you can plant the seeds of brand growth and watch your business blossom! So what are those three key areas? Let’s take a look!

    Brand Growth Starts With Trust

    Trust is instrumental to brand growth. The more customers trust you, the more they’ll think of you as the go-to when they need your product or service. At the same time, how can you earn customers’ trust while you’re just starting out?

    The most surefire way to build trust is to create a great product. If your customers come to trust what you have to offer, they’ll associate that trust with not just the product or service in question but your brand as a whole. 

    two people making a business transaction

    Remember, brand growth is built around relationships. Customers have to care about the message behind the brand, not just what they can find on the shelves. Be transparent with your brand values and back up your words with actions. If your brand purports to care about a social issue, show your customers you care about it–don’t tell them. 

    While the bottom line is most important–especially in the early stages of branding–never put a sale before a customer. Offering a “money-back guarantee” shows customers two things: you stand behind your product/service and customer satisfaction is paramount. Be a brand you would want to do business with and start building your brand growth around trust. 

    What Do You Do Differently?

    What will really ignite brand growth is showcasing what your brand does differently. Let’s face it, if you don’t have competition, you probably don’t need much marketing to begin with–you’ve got the market cornered. For everyone else, why should a customer do business with you versus one of any number of competitors? 

    The answer is your point of differentiation. Whether it’s lower prices, better customer service, faster delivery, or a combination of attractive elements, show your customers what you can do that no one else can. 

    an infographic displaying customer feedback in digital marketing.

    Your point of differentiation doesn’t have to be limited to your product or service offerings. If you can create content or value that no one else can, that can work as a point of differentiation! For example, if you sell a product that comes with a “how-to” manual or other valuable literature, customers will have more incentive to buy from you than from your competitors. 

    Listen to your customers. Find out what parts of the customer journey they enjoy and which parts make them apprehensive. Focus on minimizing their pain points, providing value from start to finish, and reinforcing their decisions with confidence. 

    Brand Growth and Content Marketing

    a robot and a human, symbolizing automated marketing

    Brand growth can only happen with increased brand awareness. In other words, your brand can only grow if more and more people become aware of not only your brand’s existence but why other people are so keen on doing business with you. What better way to foster more brand awareness than through content marketing?

    If folks are liking, sharing, and engaging your content, more and more people are seeing it. Try to create content other people aren’t creating, find insights others aren’t finding, and do what others aren’t doing. 

    Creating valuable content doesn’t just help plant the seeds for brand growth, it’s a crucial part of search engine optimization. People can’t find your brand online if you have no content–or if your content is poorly configured for SEO purposes. The more your content helps solves problems and adds value, the more highly it’ll rank on search engine algorithms, meaning the more likely folks will find you when they search for relevant queries. 

    Start Planting the Seeds of Brand Growth!

    You don’t build a brand overnight. The most successful brands today got where they are through an efficient approach to delivering excellence on all fronts. At the same time, there are a few common links between the most successful, renowned brands: we trust them, they do something unique, and their marketing is consistently on-point. If you can deliver on these fronts, you can start seeing more brand growth!